Uncover the secret behind digital experience platform architecture

There are a lot of talks these days about digital experience platforms (DXP) and for good reasons. A DXP can help businesses to create amazing customer experiences, boost conversions, and drive growth. However, many companies are still struggling to understand what a DXP actually is and how it works. 

In this blog post, we will uncover the secret behind digital experience platform architecture. We will also explore the benefits of using a DXP and explain how you can get started with your own implementation. So, if you’re interested in learning more about DXPs, stay tuned!

The secret behind digital experience platform architecture

1. Integrating Technologies for Enhanced Understanding of Customer

A company cannot provide a well-connected customer experience if all of its systems are not working in tandem. A customer can interact with a company’s offerings in a variety of ways, and if different systems in a company aren’t integrated, it’s impossible to know how they’re interacting with the company.

Most businesses are unable to innovate in time or lack the resources to fully integrate their systems in order to create a good digital experience platform architecture and provide the best and flawless digital experience.

As a result, it is critical for businesses to have tools that aid in the integration of various technologies and collaborate in lowering the cost of developing and maintaining such systems. It also helps to have good APIs.

2. Analytics and Business Intelligence

Now that your company has done everything possible to engage customers, how can they tell if their efforts are yielding results? The answers are simple: business intelligence solutions and analytics.

The question now is how to go about doing so. The answer can be found in digital experience platforms. The most recent digital platforms include tools for collecting data, defining and tracking KPIs, and so on.

Advanced features such as artificial intelligence and machine learning are also included in these systems. It is up to the company to get the most out of these tools.

3. The Use of a Cloud Platform Infrastructure

Most businesses are moving to the cloud, but many continue to use a hybrid of on-premises and cloud infrastructure.

Cloud infrastructure is essential in digital experience platform architecture because the platform must deal with a holistic view of the past, present, and future.

Also, the platform architecture must be able to integrate with both legacy on-premises and next-generation applications. It is critical to ensure that your digital platform is future-proof.

4. Individualized Customer Profiles

The first and most important application of the company’s integration competency is the creation of a comprehensive customer profile. Many businesses claim to have a customer 360 program in place, but they struggle to implement it in practice.

Customers nowadays use multiple devices and bounce from laptops to mobile to desktops, not to mention their multiple identities (different email ids), making it even more difficult to craft a single plan for them. Customers are becoming more aware of the value of their privacy as companies recognize the value of data. They want to be in charge of their data.

5. Multiple Touchpoints for Customer Engagement

There are numerous touchpoints, such as mobile apps, websites, text messages, kiosks, and more. These are the results of all the architecture and the point at which customers interact with the products or services.

Conclusion

If you want to create a great digital experience for your customers, it’s important to start with the right platform architecture. By understanding the secret behind digital experience platform architecture, you can ensure that your website or application is able to support all of the features and functions that your customers need and expect. 

Luckily, we can help! Our team of experts is standing by to partner with you and create a custom solution that meets your unique needs. Contact SmartOSC Fintech today to get started!