What you need to know about Liferay digital experience platform

Customer-driven business processes are more than a passing fad; they are the driving force behind successful digital transformation and company culture shifts.

Digital experience platforms are intended for businesses that recognize the value of breaking down silos and bringing data and channels together in a way that can be shared across business units. Analytics, customer context views, personalization, and multichannel support are all common features.

In this article, SmartOSC Fintech will show you about the Liferay digital experience platform and its benefits for your organization.

What is the Liferay Digital Experience Platform?

Liferay Digital Experience Platform is an enterprise-grade platform for creating and connecting personalized digital experiences across web, mobile, social, in-store, and other touchpoints. It provides the technical foundation (deep integration, security, and modularity) for a digital business to orchestrate unique customer experiences, as well as business value features to help them understand its customers better.

Benefits of Liferay Digital Experience Platforms

Identify the urgent need for the digital customer experience.

As digital business becomes more personalized and unified across devices, interacting with people at every stage of the customer lifecycle becomes increasingly important. Sophisticated data management makes it easier to identify customer pain points or communication gaps, which the integration can use to improve digital experiences through digital transformation. This prioritizes what customers want without tying businesses to any particular technology or type of interaction.

Companies can act from a position of knowledge once they identify immediate needs in digital customer experience rather than trying to build digital transformation strategies on incomplete data. A digital experience platform will be able to provide tools or integrate with the appropriate external products.

Enhance the accuracy of your marketing and customer engagement

The first step toward better experiences is providing omnichannel interaction; the second step is constantly tracking, measuring, and analyzing customer engagement to grow and evolve.

Companies can track customer behavior at each digital touchpoint using digital experience platforms. Companies will have access to more channels of customer data as the Internet of Things (IoT) expands, allowing them to gain new insights. The goal is to identify patterns in customer behavior and continuously improve customer experiences before they ask for them.

Customer data can include things like basic contact information, demographic snapshots, psychographic data points (such as information about personalities or lifestyles), transactional data, communications history with the brand, account preferences, reactions to marketing campaigns, and site engagement measured by clicks, browsing time, and social media shares.

To remain on the cutting edge of digital trends

Unexpected costs when development takes longer or is more complex than planned are a common burden of technology upgrades. If a digital experience platform achieves a high level of integration and flexibility, it will be cost-effective in the long run.

Veterans of digital transformation understand that upgrading technology can take months or even years. Sometimes, by the time you have the right technology and strategy in place, the trend has passed and the industry leaders are already preparing for the next change. This makes pursuing any new digital trend risky because it may have faded by the time your company finally gets the fancy new software configured for your needs.

Vendor lock-in is a disadvantage in today’s rapidly changing digital environment, and any digital experience platform should make it easy to integrate with third-party products, not just the vendor’s own offerings.

Conclusion

A Liferay digital experience platform gives you the tools you need to create a wide range of user-facing experiences. The specific tools provided will vary depending on the vendor, and it is up to businesses to assess their goals and determine which components are required for their strategy. Have you made a decision for your organization?

Contact SmartOSC Fintech right now for technology consulting support and how to deploy it.