Is banking marketing automation really simple?

The financial services industry has a long history of prioritizing relationships built in-person. The Covid-19 pandemic has, however, expedited consumer acceptance of digital banking and investing, necessitating a change in behavior and strategy on the part of all financial sector marketers. 

In this article, SmartOSC Fintech will show you that banking marketing automation has been a crucial component of this digital transformation. 

Email Marketing Automation

Integrating the email service provider with the CRM, doing A/B tests to raise open and click through rates, tailoring content, and automating nurture campaigns across the customer lifecycle are all steps in automating the financial services email marketing. 

For instance, businesses can use banking marketing automation for financial services to sign up new leads for nurture campaigns that send educational content over time, send onboarding campaigns to new customers to encourage engagement with their new accounts, and advertise new offerings like credit cards or loan products through upselling and cross-selling campaigns.

Social Media at Scale

The team can save significant time on tasks that are notoriously time-consuming by using social media banking marketing automation. 

Use advanced capabilities like social media listening and staff advocacy to stay on top of conversations and comments while promoting positive participation. Automate monotonous chores like scheduling and publishing content.

SMS Marketing Automation

Automation can be used to schedule text messages within ongoing campaigns, track performance, and integrate engagement data into client profiles, depending on how businesses utilize SMS marketing for their financial services organizations. 

Typical warnings and notifications, promotional texts sent to a specific subset of the audience, or even behaviorally triggered SMS messages sent after a customer or lead perform a particular activity might all fall under this banking marketing automation category. 

Landing Pages and Web Content Personalization

One may tailor and optimize the content on the website and landing pages with the use of banking marketing automation tools to give visitors a better experience while enhancing campaign outcomes. 

For instance, companies may utilize dynamic web forms to improve lead acquisition, run A/B testing to boost conversions, construct templates to make it easier to develop variations of pages at scale to power business campaigns, and collect behavioral tracking data to tailor the content of the website for future visitors.

Segmentation

Future tailored experiences will be built on the foundation of building enhanced client segments. The prospect and customer lists can be divided using banking marketing automation technologies based on firmographics, such as company size, demographics, such as geography or gender, and behaviors, such as website visits or email click-throughs. 

Across the whole client lifecycle, businesses may use these segments to send more focused communications and achieve results.

These various automation use cases can be put to use by financial services marketing teams to accomplish more general objectives, including enhancing the customer experience, generating leads, increasing client lifetime value, and assuring compliance. If you want to know more about banking marketing automation, do not hesitate to get in touch with  SmartOSC Fintech to get more information.