Top 5 digital experience platform trends

Customers’ online exposure to their digital shopping experience has increased as a result of digitalization. Increased competition forces businesses to implement new and improved techniques for growing their businesses.

Incorporating newer digital touchpoints allows the enterprise to reach out to potential customers and improve customer interaction.

Providing a top-tier digital banking platform is frequently one of the primary drivers of customer satisfaction. Increasing your understanding of your customer’s motivations and actions will result in a better experience for them.

In this blog, we’ll walk you through some of the key insights on the Top 5 digital experience platform trends that will help you power a better customer experience and, as a result, lower your costs.

Why Is the Digital Experience Platform a Great Tool?

To offer an individualized experience

Modern consumers have high expectations and will not accept anything less than an extraordinary brand experience. People expect more from start-up companies after witnessing their granular and shopping experiences with eCommerce giants such as Amazon, Netflix, and others.

Companies now prefer to provide impactful creative content as well as targeted, personalized experiences to match the expectations of potential customers in order to secure an online sale.

To Increase Revenues

A good digital experience is just as important as good products or services in today’s competitive market.

According to recent Salesforce reports, approximately 40% of consumers prefer not to buy products from companies that are unwilling to use their preferred channels. Similarly, roughly 60% of buyers are willing to pay more if they have a positive digital experience with a brand.

To Avoid Growing weary of the digital repetition

Almost all eCommerce businesses rely heavily on similar digital technologies to provide buyers with similar types of shopping experiences.

This makes it more difficult for brands to stand out from the crowd. However, having great visual content as well as engaging and captivating customer journeys throughout the shopping journey will set brands apart from the competition and help them gain market share.

Top 5 digital experience platform trends

Headless CMS

Making the content management system independent of specific presentations is part of implementing the headless CMS. This CMS includes a database that contains structured content that is delivered to various channels via API.

If the enterprise wants to build a website, implementing headless MCS can be time-consuming. The hybrid CMS is preferred in such cases.

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To remain competitive in today’s world, businesses must implement an omnichannel marketing strategy. This enables a cross-channel business model in which different digital channels are used to engage potential customers. This omnichannel includes channels such as eCommerce, physical locations, social media, mobile applications, and so on.

Cloud platforms and microservers

These trends are becoming increasingly important in the current era. The microserver is an application that allows for the structured collection of information required by several services. These various services should be maintainable, testable, and deployable independently. The majority of businesses prefer to shift their focus to cloud platforms.

The use of cloud platforms prepares the enterprise for future challenges. The cloud platform enables the enterprise to increase its capacity based on data generated while expanding its operations to different parts of the world. It also ensures data safety and security while storing and sharing.

Voice recognition

In recent years, the use of smartphones for a better digital experience has increased the number of voice search options. Most users have accepted voice or speech-friendly applications such as Amazon Alexa, Google Nest, and others.

The use of these appliances is spreading across all industries, including eCommerce. It is critical to understand the rise of voice-based search from clients and customers when designing a digital experience. It is useful for structuring content based on digital touchpoints and behavioral patterns.

Front-end framework

Implementing a front-end framework provides an application-like feel and look interface that allows for on-screen interaction with applications and websites. The advancement of front-end framework systems has resulted in several interfaces with improved user experiences.

These provide rich and useful features similar to those found on various websites and applications such as Facebook and WhatsApp. This front-end framework relies on client rendering. It allows for the management of applications and the retrieval of data.

Conclusion

Understanding the top 5 digital experience platform trends mentioned above can assist your digital transformation in forming a more meaningful connection with your customers, who will be more satisfied with the services you provide. When banks improve their customer experience and thus satisfaction, they will see an increase in loyalty, which will eventually translate to lower acquisition costs.

Contact SMARTOSC Fintech right now to get support to implement the above solution as well as get more advice on other trending technology solutions