Is Adobe digital experience platform right for you

Adobe Experience Platform, formerly known as Adobe Cloud Platform, is a set of services and tools for customer experience management (CEM). The suite integrates Adobe Experience Cloud, Marketing Cloud, Document Cloud, and Creative Cloud services to create a single customer data platform (CDP).

The Adobe Experience Platform’s goal is to create unified customer profiles that can be used to gain insights and aid in business transformation. Data-driven methodologies and best practices underpin the platform.

In this blog, SmartOSC Fintech will express the benefits of the Adobe digital experience platform to decide if ADEP is right for you.

Benefits of Adobe Digital Experience Platform

Measurable content personalization

Personalization is a time-consuming process, but it is invaluable if your brand wants to provide rich and relevant experiences for your audience, drive engagement, and, ultimately, revenue.

A/B testing and measurement are performed manually. AEM not only lets you choose whether to personalize on a page or a content fragment level, but it also lets you measure the results of personalization on a content fragment level when combined with the Analytics feature.

Intuitive authoring experience

When designing the ‘Touch User Interface’ feature, Adobe prioritized user experience. The ‘Touch User Interface is simple to use and works well across all devices for authoring. Editors can create content fragments and reuse them across multiple sites, landing pages, social channels, and so on, in addition to inline editing.

SEO & user experience

Uploading assets to your CMS (Content Management System) usually necessitates the addition of metadata and tags for SEO and user experience. This isn’t a problem if you only upload one asset per day. However, if you upload hundreds of assets on a daily or weekly basis, AEM has a fantastic feature: it can detect the content information surrounding your asset and automatically assign metadata and tags to it.

Of course, you can overwrite with your own metadata and tags, but if you have a large volume of content assets to manage, this feature will help you manage them more efficiently and quickly.

One-stop shop mobile app management

Most CMSs are unable to manage content in mobile apps. And, even if it is possible, brands must manage apps for IOS, Windows, and Android separately.

It is much easier to manage mobile apps with AEM. Only one content base needs to be managed by a content manager, and only one code base needs to be developed and maintained by a developer.

Simple campaign management

You can easily manage websites across many regions and languages using the AEM feature ‘Sites.’ Brands can control multiple sites from a single location with ‘Sites.’ The same is true for marketing campaigns. You can deploy campaigns across multiple sites and enable them in relevant territories, markets, and languages.

But it requires a lot of expertise for you to masterly implement:

– Technical expertise: it requires you to have a lot of knowledge of the department to be able to apply ADEP, and there is no customer support. SmartOSC can help you with its team of experts, specializing in technical support and advice so you can solve your technology problems.

– Creating data silos for Adobe software. You can use Fintech’s Digital Experience Platform solutions to address the CDP of Adobe products.

Conclusion

We understand that making the decision to switch platforms can be difficult. That’s why we’ve put together this handy guide to help you decide if the adobe digital experience platform is the right solution for your business. 

Once you’ve read through the guide, we hope you’ll see that Adobe offers everything you need to create beautiful, responsive websites and apps. Furthermore, our team of experts is always available to answer any questions or address any concerns you may have. Contact SMARTOSC Fintech right now.