Top 4 customer data platforms for financial institutions

The era of big data is upon us, and financial institutions are scrambling to find the right tools to manage and make sense of all that customer information. Here are four platforms that are leading the way in customer data management. Each has its own strengths and weaknesses, so be sure to do your research before making a decision. 

Which platform is right for you? That depends on your specific needs, but all of these options have something to offer financial institutions looking to get a leg up on the competition. Keep reading to learn more about each one!

1. Antsomi

Customers now engage in the shopping experience both online and offline, indicating that the retail world is constantly evolving.

In a world with multiple customer touchpoints, how do retailers provide a unified buying experience?

Antsomi addresses this by enabling retailers to manage their omnichannel experiences in the following ways:

– Creating a unified shopping experience across the web, mobile, social, and in-store channels.

– Creating specific use cases that address various stages of the customer journey over the course of 365 days 

– Retaining, upselling, and cross-selling to existing customers through personalized offers and incentives

2. Segment

Segment sends insights to a data warehouse while also preparing them for use with advertising, proactive marketing, and analytics tools.

It also enables users to specify what personal information they collect, as well as the source, and where they send it.

When data appears to be out of place, the CDP allows users to reject it or keep it for further examination. This could reveal unexpected CX trends.

Users can pinpoint behaviors and “segment” customers to tailor their future experiences using Segment’s unified view of the customer.

3. Oracle Unity

Oracle Unity, which includes built-in AI and machine learning, brings together siloed data and applies intelligence to surface insights that power data-driven decisions and journeys. These assist service, sales, marketing, and commerce teams in improving customer experience.

As an example, consider customer service. As the customer searches the website, the CDP pulls data from various sources, including what they search for, what they click on, and previous visits, to provide relevant guidance that reduces the likelihood of contact.

However, if the customer chooses to interact with an agent, all relevant, unique data is available on the agent’s desktop, streamlining the call-handling process.

4. Tealium AudienceStream CDP

Tealium’s CDP platform, which is powered by machine learning algorithms, is quick to deploy in mid-to-large-sized enterprises across a variety of industries.

It allows for marketing automation, AI-powered analytics, and a plethora of third-party integrations via its marketplace, allowing for centralized access from multiple platforms.

As a result, most businesses do not need to rethink their entire enterprise technology ecosystem, and they do not have to forego data insights.

Conclusion

Understanding your customer is essential to success in the financial industry. The right customer data platform will help you do just that by giving you the insights you need to make informed decisions about your marketing and product strategies. We’ve compiled a list of the top 4 customer data platforms for financial institutions, so you can choose the one that best fits your needs. 

Do you have a favorite customer data platform? Let us know in the comments! Don’t forget to contact SMARTOSC Fintech to get more useful advice for your business.