Proven digital banking transformation strategy roadmap

With a focus on, among other things, mobile, cloud, user experience, data analytics, chatbots, mobile wallets, self-service, and front-end and back-office interaction with APIs, the article from SMARTOSC Fintech gives a digital banking strategy roadmap.

Start small

Workflow

Launching a strong mobile platform appears like a comparatively simple endeavor in comparison to these large-scale initiatives. If outsourced, it can be set up and implemented in a fair amount of time and money.

Retail banks can also begin developing mobile platforms right now without having to alter their internal procedures. In the digital banking strategy roadmap, a bank links a recently developed mobile application to its existing legacy architecture using an open API. Data is simply extracted from the backend by the system and presented to the user via an app.

Implementation

A bank is unlikely to be able to create an advanced mobile platform in-house. Fortunately, there are digital providers who have a wealth of financial industry experience.

Companies create solutions that are quick, safe, and reliable for all widely used platforms, including the web, iOS, and Android. The security, compliance, and other requirements of such projects are already known to suitable vendors in the digital banking strategy roadmap.

Add platforms

Workflow

Analyze user behavior to improve your app and support more devices:

• Polish application UX
• Add more hardware and software, such as the web, Android, Apple Watch, Alexa, and others.
• Analyze user journeys to make inferences and foresee client requirements.
• Add mobile wallets, contactless payments, mobile check deposits.

Extend app functionality

• Include additional services like cash-back, rebates, retail discounts, credit card points, and more.
• Include online payment methods such as PayPal, Venmo, Zelle, or Stripe.
• Fintech solutions, such as MultiBanking, personal finance advice, etc., can be added to extend the functionality of an app.
• Include chatbots for Messenger apps like Facebook Messenger, WhatsApp, Snapchat, and others. 80% of all customer inquiries are blatantly simple, and chatbots make it simple to automate them. 

Scale success

Workflow

It’s time to rebuild the underlying procedures and update the backend system when a bank already has a fully functional mobile app. Following that, newly developed core systems can be integrated via APIs with an already-existing mobile application.

A bank has two choices for the third stage of its digital banking strategy roadmap:

• A more affordable option that works well with the limitations of small banks is a multichannel system. On the negative side, it can have scaling problems and is still siloed.
• Numerous benefits, including customized marketing and improved tracking of client touchpoints, are provided by an omnichannel platform. This is still a more expensive option, and the team will have to put in more work to adopt it. 

Important implications

• Making a backend platform, then connecting it to already-existing mobile and online applications.
• Operations in the back and middle offices should be redesigned to work with the new IT system.
• Increase cybersecurity and automate data analysis by integrating machine learning.
• Deeper collaboration with fintechs to develop digital banking strategy roadmap.

Starting with the mobile platform and incorporating web features afterward makes sense. Though occasionally, the digital banking strategy roadmap might be the other way around. The management of the bank will still have to choose which platform they require initially. Please feel free to contact SMARTOSC Fintech for more information if you have any questions.