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Retail banking strategies for 2023 and onward

Numerous participants in the banking industry haven’t even chosen a fundamental digitization approach yet. They should weigh all the advantages and disadvantages, as well as look at the achievements and failures of their rivals.

The primary retail banking strategies for bank development will be dissected in this essay by SmartOSC Fintech.

Creating A Digital Bank

This strategy’s main component is the gradual conversion of the conventional bank to a digital one. Giving clients the ability to access all services online is the first step in this process. The guiding principles of the bank’s functioning could stay the same or barely alter.


Typically, this tactic is used to accomplish the following objectives:

• Reduce costs

• Increase the product line’s adaptability.

• Enhance the experience for customers.

These retail banking strategies aid a company’s ability to thrive in a challenging, competitive environment as well as set and comfortably reach increasingly ambitious goals.

Strategy advantages

• There are not many hazards.

• The bank will be able to at least maintain its market position if the transition is effective.

Strategy disadvantages

  • If the bank staff lacks the necessary expertise, experience, and appetite for innovation, transformation might end disastrously.
  • The cost of putting the plan into action will vary depending on the goals and status of the bank’s IT. 

Creating A Digital Ecosystem Around The Bank

The use of retail banking strategies by banks worldwide. The methods used to create an ecosystem might vary:

  • The bank buys a variety of enterprises, such as food delivery services and real estate search firms, in addition to financial ones. 
  • The bank creates an architecture that enables other companies to collaborate with the bank to sell their services to the bank’s customers on its app and integrates them via an API. 
  • When a bank concentrates on serving customers’ requirements in a particular sector, there is a rising acceptance of retail banking strategies. 

Strategy advantages


• Monopoly on the market.

• Expansion of the clientele.

• Profits and LTV growth.

Strategy disadvantages

• From a technology standpoint, every ecosystem is a difficult undertaking with a significant implementation risk.

• If monopolies form in the market, authorities could pay particular attention to them.

Creating Of A Service Based On The BaaS Model

The  retail banking strategies can take advantage of the following changes by utilizing this sub-strategy:

  • Providing its clients with new items and entirely fresh user interfaces.
  • Developing a startup atmosphere by being more technologically up to date and beginning the process of transforming the core company.
  • Facing up against ambitious and aggressive fintech in the local market.

Strategy advantages

• With the incorporation of fintech into the current framework, the bank may easily update its product and technology.

• Investors can clearly see that the bank is expanding its digital offerings.

Strategy disadvantages

• The goal of integrating a fintech into a legacy organization may not be achieved in the absence of a clear vision and plan of retail banking strategies.

The availability of qualified professionals, the condition of the bank’s IT systems, the bank’s capacity for investment, and the regulatory burdens in your particular region should all be taken into consideration when choosing development retail banking strategies

SmartOSC Fintech is here to guide you through every step of your path to becoming the bank of the future, from developing an effective financial analytics strategy to choosing the right tools and technologies to implement it.  Contact us right now.

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