HomeEnglish blogEssential features of the top digital banking engagement platforms
ESSENTIAL FEATURES OF THE TOP DIGITAL BANKING ENGAGEMENT PLATFORMS

Essential features of the top digital banking engagement platforms

Online banking is one of the most popular ways for bank customers to conduct their transactions. According to studies, more than 50% of users prefer to transact online. One way a bank can increase mobile banking usage is to give customers more control over their online banking experience.

The use of digital banking engagement platforms can assist them in accomplishing this. A platform like this, which is available online, would allow a customer to manage his online bank much more effectively.

In this article, SmartOSC Fintech would like to show you the essential features of the top digital banking engagement platforms that banks need to know.

What is a digital banking engagement platform?

A Digital Banking Engagement Platform (DBEP) is a platform that assists banks with their digital transformation initiatives. DBEPs provide the infrastructure that enables legacy systems to be digitized and optimized for today’s customers, as well as serve as a link between new innovative fintech solutions.

The ability to enhance the customer’s experience with the bank, engaging them more, and ensuring that they receive the support they require in an efficient and effective manner, is the key to a good DBEP. DBEPs give banks the flexibility and ability to make data-driven decisions, while also ensuring that data and transactions are securely protected.

ESSENTIAL FEATURES OF THE TOP DIGITAL BANKING ENGAGEMENT PLATFORMS

Essential features of the top digital banking engagement platforms

2.1 Intelligent automation

Everyone benefits when a digital banking engagement platform uses intelligent automation. Pre-filled application data and letter templates can be created, reducing paperwork for banking teams and freeing them up to work on more value-added engagement activities.

At the same time, customer interactions are becoming more human. Borrowers, for example, can be prompted with additional questions and guided through their application in a streamlined, intuitive manner. Intelligent recommendations on products that are relevant and useful can be made.

2.2 Flexibility

The platform’s flexibility refers to its ability to accommodate various channels and touchpoints. A customer, for example, may use a mobile phone to access banking services. Another option is to use a laptop. Again, in mobile phones, the operating system could be Android or iOS. The digital experience provided should be platform agnostic, and the software should be adaptable to various touch points.

Smartwatches and voice assistants are also being used as new technology advances. All of these channels would be supported by a good digital banking engagement platform. As technology advances, new channels and touchpoints will be added. The platform should be adaptable enough to accommodate technological advancements.

2.3 A cloud-based architecture

Unlike traditional solutions, which must be installed on a specific device, cloud-based technologies store data in a remote database and can be accessed from anywhere with an internet connection.

This technology allows banking teams to collaborate and stay in touch with their customers without being tied to their desks. Automatic updates to service offerings ensure that users always have access to the most recent version, and banks can scale capacity up or down as needed, improving ROI.

This adaptability is critical for banks, particularly at a time when it is necessary to adapt and change quickly and effectively — all while remaining customer-centric.

2.4 A great user experience

ESSENTIAL FEATURES OF THE TOP DIGITAL BANKING ENGAGEMENT PLATFORMS

A key goal for any financial institution is to provide a great user experience, which can be facilitated by a carefully chosen digital banking engagement platform. It is critical to provide a low-effort, end-to-end experience that makes banking simple from application to close.

Responsive design, as well as features such as seamless borrower single sign on from any digital device, loan pre-approvals, guided information flows, and e-sign, can all be beneficial.

2.5 Security

When it comes to online banking, one of the main concerns for customers is security. Many customers are hesitant to transact online because they are concerned about data loss, hacking, and fraud. As a result, the banking platform must include enough features and functionalities to provide a secure banking experience. This ensures that the customer will continue to use the platform.

Banks can use digital banking engagement platforms to provide customers with a more secure and enjoyable digital experience. This would assist them in developing a better relationship with their customers, which would be extremely beneficial to the bank.

Conclusion

As digital banking engagement platforms become more popular, it is important for financial institutions to consider the features that are essential for their customers. We’ve outlined the top five features that we believe are most important and we would love to hear your thoughts. What do you think is an essential feature of a digital banking engagement platform?

If you are looking for a top-of-the-line digital banking engagement platform, be sure to consider these essential features. By doing so, you can be assured that your customers will have the best possible experience when interacting with your brand. Have you tried any of these platforms? Let us know how it went in the comments below!

Don’t forget to contact SmartOSC Fintech to be consulted on the best technology solutions for your business.

Share your goals with us